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  • This year’s Goodyear Dealer Conference took place in Nashville, TN, from January 29th – February 1st. The conference was held at the Gaylord Opryland Resort & Convention Center.

    Goodyear did an outstanding job motivating its dealers and highlighting upcoming trends to better equip us for the changing demands of our customers. There were captivating general sessions and information sessions scheduled throughout the day. Their trade show was open both Thursday & Friday for attendees to walk through at their leisure.

    2014 GY Conference 01

    At the conference, Goodyear unveiled its newest tire – the Goodyear Assurance All Season tire. The Assurance All Season tire will be available in mid-July and it will be in the lower mid-tier category. Its wide tread grooves, multiple biting edges and large shoulder blocks provide confident all-season traction. The Assurance All Season tire has a 65,000 mileage warranty, so you can count on receiving long treadwear at a great value.

    2014 GY Conference 02

    Goodyear’s Chairman and CEO, Rich Kramer, discussed the “changing customer”. Right now, baby boomers are the largest demographic, but soon we will see a shift towards the millennial generation. Kramer stressed the importance of understanding the behaviors and shopping tendencies of millennials. Millennials are tech-savvy and are comfortable making purchases online. With a smartphone or tablet in hand, millennials are researching products before, after and even during their purchase – sometimes even while they are standing in your showroom. Millennials hold high expectations for customer service and expect a brand experience every time they go somewhere.

    Mark Gillard and Jessica Coonan of the Marketing Department spoke on a panel during the information session: Retailing Dealers Share Best Practices. They discussed Sullivan Tire’s overall strategy on Social Media and offered advice to dealers looking to get more involved with Social Media.

    Representatives from Sullivan Tire at the 2014 Goodyear Dealer Conference.

    Representatives from Sullivan Tire at the 2014 Goodyear Dealer Conference.

  1. You’re “all” looking great! Good Luck for the year 2014!

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